25% Bonus On Amex To Hilton Honors Transfers

American Express has just launched a 25% bonus on moving your Membership Reward points to Hilton Honors. If you have you have the Platinum, Gold or American Express Rewards card you will be able to take advantage of the latest Amex to Hilton Honors transfer promotion… but is it worth it? Read on to find out!

What does the increased bonus on Amex To Hilton transfers look like?

The standard Hilton Honor transfer rate is 1 Membership reward point for 2 Hilton Honor points. With this offer, it’s boosted to 2 Membership reward point for 5 (1 to 2.5) Hilton Honor points until the 15th December

Is the 25% Bonus On Amex To Hilton Honors Transfers good value?

The typical value you will see of Hilton Honor points is 0.33p per point. Typically I, however, won’t transfer or use them unless I can secure 0.5p per point. It’s all a numbers game…

With the promotion, if you take the standard valuation of 0.33p you are getting 0.825p of value per membership reward point. If you secure 0.5p per point you would be getting 1.25p value per membership reward point. To put that into context most people value a membership reward point at 1p due to the 1:1 transfer rate into Avios.

Work out the maths on where and when you want to stay. Divide the cash rate by the number of points your booking would cost. Use this figure to decide if transferring your points to Hilton is a good idea with this bonus. It may well be if cash rates are particularly high or by staying 5 nights on points with Hilton so your 5th night is free.

With this promotion, I have decided against transferring points as there is no travel realistically happening soon & I already have a ton of Hilton points!

To see where you could go for the points you are thinking of transferring check out Hilton’s Points Explorer, don’t forget to compare to the cash rate!

Conclusion

Generally, I don’t transfer points to Hilton as I find better value using them elsewhere. This offer hasn’t changed my mind as I’d prefer to have the flexability of membership reward points. If we were looking at a 50% + bonus it might have been a different answer! Has the boosted offer encouraged you to transfer any points to Hilton Honors?